So I ask, why the hell are we doing that?”īob goes on to say that he isn’t going to be an apologist for this practice, that there is a problem with leaving the data there ad infinitum. “When you go into a petrol station and fill up your car, does the owner of the petrol station tell you to bring it back on Wednesday to take back what’s left in the vehicle? Of course not. The whole concept of data bundle expiry is ridiculous, as noted by Safaricom CEO Bob Collymore when he visited the iHub: You’ve paid for the data, and there is no additional cost to Safaricom if you were to use that data today or a year from now. In Kenya, when you buy a 1.5Gb internet bundle from Safaricom you pay 1000ksh (~$12). 99% of Kenya’s 6.5m internet users access it via mobile, of which Safaricom owns 77% marketshare.
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